How to enter the UAE market: the sequence that actually works
UAE entry has a natural order. Brands that follow it lose weeks; brands that improvise it lose quarters.
Director / Founder
Paul Girgis
Focused on partnerships, brand positioning and supporting brands through the practical steps needed to enter new markets.
Paul co-founded LaunchGrid to make international market entry more structured for brand owners who had the product but not the pathway.
His work concentrates on the commercial side of expansion: how a brand is positioned to a distributor or a buyer, which partnerships are worth building, and the practical sequence of steps that turns an intention to expand into an actual route to market.
Focus
- Partnership development and commercial structuring
- Brand positioning for distributor and buyer conversations
- Gulf market entry, with the UAE as the regional starting point
- Retail and channel pathway planning
Published
Written by Paul Girgis
3 articles on market entry, distribution and retail.
How to prepare your brand for retail
Buyers are not deciding whether your product is good. They are deciding whether replacing something with it is a low-risk way to grow the category.
GCC market entry strategy: why "one region" is the expensive assumption
The Gulf is routinely treated as a single market. Commercially and regulatorily it is six, and the gap is where brands lose money.
Talk to Paul about your next market.
Tell us where you are trying to grow. We will tell you what the pathway looks like, what it would take, and whether we think the timing is right.