How to find a distributor in Australia
Finding candidates is the easy part. The work that determines whether the relationship succeeds happens before you have a shortlist.
Insights category
Australia Market Entry
Retail structure, pharmacy channels and distribution in Australia and New Zealand.
Australia is an attractive market for international consumer brands and an unusually concentrated one. A small number of buying decisions control access to national distribution, which raises both the value of preparation and the cost of an unsuccessful approach.
This category covers how the Australian and New Zealand retail environment actually works: which channels a category sells through, how distributors differ in reach, what a buyer is assessing, and the regulatory frameworks that determine whether a product can be supplied at all.
What this covers
- Grocery, pharmacy and specialty channel structure
- Finding and assessing Australian distributors
- What retail buyers evaluate in a range submission
- TGA, FSANZ and AICIS considerations by product classification
Guides and frameworks
Working documents you can have
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